(Download) "Packaging the Brand" by Gavin Ambrose & Paul Harris # eBook PDF Kindle ePub Free
eBook details
- Title: Packaging the Brand
- Author : Gavin Ambrose & Paul Harris
- Release Date : January 07, 2017
- Genre: Design,Books,Professional & Technical,
- Pages : * pages
- Size : 78947 KB
Description
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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